Any person refusing or neglecting to comply with the requirements of this chapter, or violating any of the provisions therein, shall, upon conviction thereof, be punished by a fine of not to exceed two hundred dollars or by imprisonment in the city jail for a period of not to exceed sixty days, or by both such fine and imprisonment in the discretion of the court. If any person refuses to conform to the requirements of this chapter after having been notified to do so by an enforcing official, each day’s continuance of such violation shall be deemed a separate offense.