Any security patrol service or system or employee thereof which has been denied a security patrol license or employee permit, or who has previously been issued such license or permit which has been subsequently revoked under the provisions of this chapter, shall have the right of appeal to the city Council for the purpose of reconsideration of the action under this chapter of denial, revocation or suspension of the license or permit. Any request for appeal shall be presented to the City Recorder within fifteen days of the date of denial or revocation of the license or permit. If such appeal is timely filed, the city Council shall hold a public hearing on the appeal within forty-five days of the filing of the notice of appeal. Such public hearing shall be preceded by notice published in a newspaper of general circulation in the city, setting forth the purpose, time and place of hearing, at least ten days prior to the date of the hearing. In reaching a decision on the appeal, the city Council shall be bound by the same standards that pertain to the initial issuance or revocation of the license or permit as set forth in this chapter.